General Manager

General Manager
Crossfield, AB/Airdrie, AB

Our client, a well-established and growing provider of Building Envelope materials, is looking for a General Manager to lead their Crossfield operation.
This is not a traditional operations-only GM role. They are specifically looking for someone with a strong sales background who can drive revenue, build relationships, and lead from the front while still owning the full operation.

The Opportunity
You will take full ownership of a combined distribution and production facility, with responsibility for performance across sales, operations, and financials.

The business is in growth mode, with a clear goal of doubling over the next 3–5 years. This role will be key in making that happen — driving new business, strengthening existing relationships, and ensuring the operation can scale effectively.

What You’ll Be Responsible For

• Full P&L ownership including budgeting, forecasting, margins, and cost control
• Leading both sales and operations teams (inside sales, outside sales, warehouse, and production)
• Driving top-line growth through customer relationships, market expansion, and business development
• Aligning production, inventory, and sales to meet demand and maximize efficiency
• Building a strong, accountable team culture focused on performance and execution
• Acting as a key point of contact with contractors, builders, and industry partners
• Identifying market opportunities and executing on growth strategies

What They’re Looking For

• Leadership experience within Lumber & Building Materials or building envelope products
• Strong sales background with the ability to drive revenue and build relationships
• Proven P&L ownership and financial management experience
• Experience leading both operations and commercial teams
• Ability to scale a business while maintaining discipline and service levels
• Strategic mindset with a hands-on approach

Leadership Style

• Leads from the front, not behind a desk
• Strong communicator who builds trust internally and externally
• Results-driven with a focus on accountability
• Comfortable balancing growth with operational structure

Compensation
$120,000 – $135,000 base
Plus bonus, full benefits, car allowance, and RRSP

Why This Role

This is a high-impact leadership role for someone who wants to own a business unit and drive real growth. You’ll have the autonomy to make decisions, build a team, and shape the direction of the operation in Alberta.
If you come from sales but have stepped into leadership — or are ready to — this is the type of role that bridges both.
For a confidential conversation, reach out to DMC Recruitment.


DMC Recruitment is the exclusive representative for this opportunity, connecting top talent with exceptional career prospects.